Sample report · For the rep

Jordan's Monday Pipeline Report

Week 17 · Acme Cookware · Sent 6:30 AM Monday

This is the report Jordan receives every Monday morning, before the workweek starts. It shows what he moved last week, how he's tracking against target, and what to focus on this week. The founder receives a team-level version of the same report at the same time.

01Jordan's week at a glance
9
↑ +3
Meaningful conversations
2
↑ +1
Meetings booked
38
↓ -4
Clients reached
$132K
↑ $42K
Pipeline created
02Activity summary

Last week, against the week before, against your target.

Metric This week Last week Trend Target Status
Total activities 52 41 ↑ +11 50 / week ✓ on target
Meaningful conversations (customer engaged) 9 6 ↑ +3 8 / week ✓ on target
Clients reached (activities + email sync) 38 42 ↓ -4 40 / week ✗ short
Calls 8 5 ↑ +3 6 / week ✓ ahead
Emails 24 19 ↑ +5 25 / week ✗ short
WhatsApp 11 8 ↑ +3 8 / week ✓ ahead
Meetings 2 1 ↑ +1 2 / week ✓ on target
Auto-activities (stale accounts) 5 3 ↑ +2 4 / week ✓ ahead

Targets are set during setup, sized to your role and the team's coverage area. Trend compares this week to last week. Status compares this week to your target.

03What you moved last week

Wins, in your own words.

WednesdayRe-opened a $90K dormant account at Northeast Wholesale. Buyer responded within 24 hours of the contextual follow-up.
ThursdayBooked a demo with a regional CVS buyer for next Tuesday at 11:00 AM.
ThursdaySent 3 contextual follow-ups to retail buyers met at IHHS. Two replied the same day.
FridayCleared 5 stale accounts off your queue. Two moved back into active follow-up, three closed-lost with notes.
04Where to focus this week

Three things, in priority order.

01

Northeast Wholesale: send the proposal by Thursday.

Buyer is warm. Draft is in your tasks. Pricing already cleared by founder.

02

CVS demo on Tuesday at 11:00 AM.

Account brief and 6 months of contact history are in the daily task feed. Read before the call.

03

Clients reached: pull the gap back to target.

You were 4 short last week (38 vs 40). Six high-priority accounts are queued in your Monday list to make it up early.

Want a Monday morning report like this on your team?